Guiding Principles at Toyota

"1. Honor the language and spirit of the law of every nation and undertake open and fair corporate activities to be a good corporate citizen of the world

2. Respect the culture and customs of every nation and contribute to economic and social development through corporate activities in the communities

3. Dedicate ourselves to providing clean and safe products and to enhancing the quality of life everywhere through all our activities

4. Create and develop advanced technologies and provide outstanding products and services that fulfill the needs of customers worldwide

5. Foster a corporate culture that enhances individual creativity and teamwork value, while honoring mutual trust and respect between labor and management

6. Pursue growth in harmony with the global community through innovative management

7. Work with business partners in research and creation to achieve stable, long-term growth and mutual benefits, while keeping ourselves open to new partnerships."

TOYOTA

SANYO's Philosophy and Priorities

"Philosophy
SANYO Group's corporate philosophy is the guiding principle in accomplishing the key management policy of ensuring products and services that are indispensable in creating harmony between people and the environment.

SANYO's priorities are: Customer Satisfaction and Harmonizing with the Environment."

SANYO

ITOCHU Mid-time Strategy

ITOCHU

Philips’ mission

"Philips’ mission is to improve the quality of people’s lives through the timely introduction of meaningful technological innovations. In a world where technology increasingly touches every aspect of our daily lives, Philips aspires to be a leading solutions provider in the areas of healthcare, lifestyle and enabling technology, delighting its customers with products and services that meet and even exceed their expectations."

Philips

Core Values at Procter & Gamble

"P&G is its people and the values by which we live. We attract and recruit the finest people in the world. We build our organization from within, promoting and rewarding people without regard to any difference unrelated to performance. We act on the conviction that the men and women of Procter & Gamble will always be our most important asset.

Integrity

• We always try to do the right thing.

• We are honest and straightforward with each other.

• We operate within the letter and spirit of the law.

• We uphold the values and principles of P&G in every

action and decision.

• We are data-based and intellectually honest in

advocating proposals, including recognizing risks.

Leadership

• We are all leaders in our area of responsibility, with

a deep commitment to deliver leadership results.

• We have a clear vision of where we are going.

• We focus our resources to achieve leadership

objectives and strategies.

• We develop the capability to deliver our strategies

and eliminate organizational barriers.

Ownership

• We accept personal accountability to meet the

business needs, improve our systems and help others

improve their effectiveness.

• We all act like owners, treating the Company’s

assets as our own and behaving with the Company’s

long-term success in mind.

Passion for Winning

• We are determined to be the best at doing what

matters most.

• We have a healthy dissatisfaction with the status quo.

• We have a compelling desire to improve and to win in

the marketplace.

Trust

• We respect our P&G colleagues, customers, consumers,

and treat them as we want to be treated.

• We have confidence in each other’s capabilities and

intentions.

• We believe that people work best when there is a

foundation of trust."

Procter & Gamble

Matsushita’s philosophy through it’s vision and mission

"Since its establishment in 1918, Matsushita Electric Industrial Co., Ltd. has been guided by its basic management philosophy, which states that the mission of an enterprise is to contribute to the progress and development of society and the wellbeing of people worldwide through its business activities.

Matsushita is aiming to achieve global excellence. For us, that means earning and retaining the support of stakeholders worldwide by sustaining growth through continued innovation and ensuring sound business activities on a global basis. In line with its twin corporate vision of contributing to realizing a ubiquitous networking society and coexistence with the global environment, Matsushita will strive for global excellence by working to drive a sustained increase in corporate value."

Matsushita Electric Industrial Co.

Linde Vision, Values and Principles

"Vision “Leading.”

We will be the leading global gases and engineering group, admired for our people, who provide innovative solutions that make a difference to the world.

Values

Passion to excel

Innovating for customers

Empowering people

Thriving through diversity

Principles

Safety

Sustainability

Integrity

Respect"

Linde AG